Help Michael Build A Classroom in Uganda
In December 2013, our 10-year-old son Michael announced to us that he wanted to collect the money needed to help build a school in Africa. He said it was something that God had set on ....
Tag: stewardship
Eric’s picks: A list of random resource recommendations for your church marketing needs
Have you been in a church marketing funk lately? Do you need an extra dose of inspiration? Here is a list of books, speakers, magazines and online tools that have encouraged me these past months. ....
Church Marketing: Put it in Writing
Yesterday morning I was reading the opening verses in the Gospel of John. Beautiful verses. Powerful. "In the beginning was the Word, and the Word was with God, and the Word was God. He was ....
Church Marketing: ‘We’ve always done it that way’ is a bad answer
If you're spending money, time or energy on a church marketing strategy, be ready to answer this important question: Why? If your answer is "We've always done it that way" then you have a lot ....
Church Marketing: Why are you wasting limited resources?
As Christians, we are supposed to be exceptional stewards of our resources. But as humans in the 21st Century, we continually seek the latest and greatest high-tech gadget to make our lives easier. If there's ....
Why do churches gamble?
Before you throw significant money at any promotional and/or marketing tools -- website development, advertising, communication systems, printed materials -- please do your research. Ask a few simple questions. (more…)
You can go broke on bargains
My grandpa is quick to say: "You can go broke on bargains." It's true for any person, any business, or any church. Just because something is discounted doesn't mean you should buy it -- especially ....