Author: Eric

First impressions: When false can be true

October 3, 2012 Eric

Perception is reality. Have you heard that? It's true. As long as one person believes something about you, it's truth. At least to that person. It happens with churches. Here's an example. (more…)

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If you build it, will they come?

October 2, 2012 Eric

God gives us a task. Our job is to obey. We leave the results to Him. Are you concentrating on obedience, or are you worrying about the outcome? (more…)

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church growth, church marketing, church outreach challenge, church marketing Leave a Comment on If you build it, will they come?

You can go broke on bargains

October 1, 2012 Eric

My grandpa is quick to say: "You can go broke on bargains." It's true for any person, any business, or any church. Just because something is discounted doesn't mean you should buy it -- especially ....

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What’s your go-to?

September 28, 2012 Eric

My stepdad is my go-to guy for car repairs. My mom is my go-to person for encouragement. My wife is my go-to person for love, friendship, and the world's greatest chocolate chip cookies. Her grandpa ....

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church marketing, church outreach, ministry opportunity challenge, church marketing, church ministry, church outreach Leave a Comment on What’s your go-to?

Church marketing tips from a green bean casserole

September 27, 2012 Eric

Here's a church marketing lesson from a green bean casserole. Without the crunchy golden topping on the green bean casserole, you probably wouldn't eat it -- voluntarily. Some of you might disagree, but I have ....

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Trunk or Treats: What’s the catch?

September 26, 2012 Eric

I just received an email from our church to begin preparing for this year's Trunk or Treat. I'm pumped. Our church puts on a great Trunk or Treat. And, I'll be honest, Halloween has long ....

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church marketing, church outreach, how to market a church, ministry opportunity church marketing, church marketing tips, church ministry, church outreach, marketing tips Leave a Comment on Trunk or Treats: What’s the catch?

Growing pains: Are you prepared?

September 25, 2012 Eric

Church growth is good. It's the mission, correct? In the Book of Acts, we see God's handiwork as He grows the Church exponentially. 12 to 120. 120 to 3,000. 5,000 more. Only God! But then ....

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church communication, church growth, church marketing, internal communication, scripture Acts, challenge, church marketing, internal communication, scripture Leave a Comment on Growing pains: Are you prepared?

The food is good but the service is terrible

September 24, 2012 Eric

Think about your favorite restaurant. What keeps you going back there again and again? What makes you take your friends when they come for a visit? The food, obviously. But how about the service? The ....

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You’ve got one minute. Go!

September 21, 2012 Eric

Some people call it the elevator pitch. It's your opportunity to market your business, product, brand, or service in the length of time it takes to ride an elevator from one floor to another. You've been ....

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Let them eat hot dogs!

September 20, 2012 Eric

When I was a freshman in college, I was rushed by a small fraternity. For three consecutive weekends, the fraternity members kept luring me back to the house with the promise of a Saturday pig ....

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