First impressions: When false can be true
Perception is reality. Have you heard that? It’s true. As long as one person believes something about you, it’s truth. At least to that person. It happens with churches. Here’s an example.
Read MoreIf you build it, will they come?
God gives us a task. Our job is to obey. We leave the results to Him. Are you concentrating on obedience, or are you worrying about the outcome?
Read MoreYou can go broke on bargains
My grandpa is quick to say: “You can go broke on bargains.” It’s true for any person, any business, or any church. Just because something is discounted doesn’t mean you should buy it — especially if it’s not in your church marketing plan. Take advertising, for example. It’s not cheap. Even on discount. What often […]
Read MoreWhat’s your go-to?
My stepdad is my go-to guy for car repairs. My mom is my go-to person for encouragement. My wife is my go-to person for love, friendship, and the world’s greatest chocolate chip cookies. Her grandpa is my go-to guy to learn how to love the Lord. Everybody is a go-to for something.
Read MoreChurch marketing tips from a green bean casserole
Here’s a church marketing lesson from a green bean casserole. Without the crunchy golden topping on the green bean casserole, you probably wouldn’t eat it — voluntarily. Some of you might disagree, but I have proof.
Read MoreTrunk or Treats: What’s the catch?
I just received an email from our church to begin preparing for this year’s Trunk or Treat. I’m pumped. Our church puts on a great Trunk or Treat. And, I’ll be honest, Halloween has long been my favorite holiday. You get to dress up like your favorite monster or cartoon character, knock on doors, tell […]
Read MoreGrowing pains: Are you prepared?
Church growth is good. It’s the mission, correct? In the Book of Acts, we see God’s handiwork as He grows the Church exponentially. 12 to 120. 120 to 3,000. 5,000 more. Only God! But then there’s a brief stall in the momentum.
Read MoreThe food is good but the service is terrible
Think about your favorite restaurant. What keeps you going back there again and again? What makes you take your friends when they come for a visit? The food, obviously. But how about the service? The atmosphere?
Read MoreYou’ve got one minute. Go!
Some people call it the elevator pitch. It’s your opportunity to market your business, product, brand, or service in the length of time it takes to ride an elevator from one floor to another. You’ve been saved by the blood of Christ. How has your life been changed? You’ve got one minute to tell your story. […]
Read MoreLet them eat hot dogs!
When I was a freshman in college, I was rushed by a small fraternity. For three consecutive weekends, the fraternity members kept luring me back to the house with the promise of a Saturday pig roast. And each week, without fail, we ate hot dogs. A hot dog does not a pig roast make. The […]
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