Saturday Rewind: How much is one soul worth?

Originally published on August 24, 2012. ROI. Return on Investment. It's a phrase that rattles through businesses worldwide. It often drives the world of marketing -- church marketing, included. How much did we receive in ....

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Church ministry: White elephants and diapers

The staple to any good Sunday School Christmas party is the "white elephant" gift exchange. In the past, I've opened ugly ornaments, a radio/toilet paper holder, a re-gifted Chia Pet, and a urinal bottle. All ....

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Saturday Rewind: No payment due for services rendered

Originally posted on August 23, 2012 During a recent lunch conversation, a coworker of mine and I were discussing Christian service. The essence of our conversation stuck with me: Service is a one-way street. My ....

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Church marketing: Some big ‘ifs’

Churches across the country are building creative communications and marketing teams. They're hiring professionals to build websites, design logos, write brochures, produce videos, run social media campaigns, buy advertising, plan events .... whew! (more…)

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