Church Marketing: Not-so-secret shopper
When was the last time you approached your church like a visitor? If possible, schedule a time to "shop" your church's frontline workers and volunteers. Do this to make sure your visitors have a welcoming ....
Tag: pastors
3 Ways to Minister to Your Ministers Today
Pastors and ministers spend a lot of their time responding to others, meeting their needs, counseling them, praying for them. But these men and women who minister to us daily need people to minister to ....
Here’s an idea! Cancel the church service.
I once heard a preacher speak about motivating his flock to do mission work in the community. He quickly identified a challenge. The church, he said, often scheduled its community outreach events on Saturdays. And ....
Church Marketing: Mrs. Dickinson’s example
Since we launched the Hands and Feet Marketing website last summer, some of our readers have written to us and shared wonderful testimonies of ministries and outreach activities that they've seen or done. The following ....
Google Analytics tells me you won’t read this post today
According to the Google Analytics report for this blog, very few people will read this post today. Tuesdays and Thursdays are the slowest days for this blog. I don't know why. It's been that way ....
Look to your pews for life-changing stories and hope
Every life is interesting. Every testimony is life-changing. When was the last time your church invited someone up to the pulpit to share his or her testimony? (more…)
Church Marketing: Cleaning the toilet for God
I talked to a pastor who told me it was his job to clean the toilet at the church. When he said it, my nose crinkled. That's not a job I enjoy doing in my ....
A-Level Events: Everybody Rows
Most churches will host dozens of events each year. Some will host hundreds. Not every minister, staff member, deacon, etc. can make every single event. But there are several key events each year -- events on the ....
Front-door church marketing
My wife visited Charles Stanley's church in Atlanta one time and they let all the visitors sit in the front few rows of the center section. Easy to see the renowned preacher. And, because the ....
How are your numbers looking?
Our society and our marketplace demand accountability through numbers. Sales. Profits. Clicks. Friends. Fans. Followers. Posts. Tweets. Views. Viewers. Listeners. You're told that if the numbers don't go up, you're not doing your job. (more…)