If you’re planning the perfect steak dinner for you and your spouse, where do you buy your steak?
Walmart, where you can find an okay cut of meat in the bargain bin at a bargain price?
Or the corner butcher shop, where the man behind the counter has known your family for years, will ask you how the kids are doing, what you’re looking for and then proceed to guide you to the perfect cut to suit your needs?
Please tell me you’re going to the corner butcher shop!
What does this have to do with church marketing?
When a church becomes a place for people to run in on a Sunday, get a quick dose of Jesus, and leave without having a fruitful conversation, that church has offered the Walmart experience.
But when a church is a place where people go to find truth, experience the Holy Spirit, engage with other members, invest their time and God-given talents in ministry, that church has power and is a driving force in the community.
Are you trying to be all things to all people? Or are you building on your congregational strengths?
Are your members engaged?
Do they take time to meet with visitors and get to know them?
Are they sticking around for small group time?
Are they volunteering? Ministering to others?
Can you see the Word taking root and guiding their lives?
Is your church a family?
Do people swing by your church just to make due, or do they come for the quality teaching and the experience of encountering God in worship?
If you’re seeing a trend of people in your church simply coming and going and not engaging in small group time or ministry, it might be time to step back and rethink and refresh some of your strategies.
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Learn how Hands and Feet Marketing can help you assess and identify the strengths of your team and, using those strengths, brainstorm and develop an effective church outreach plan.