Before you throw significant money at any promotional and/or marketing tools — website development, advertising, communication systems, printed materials — please do your research.
Ask a few simple questions.
- Do you really need it?
- How are you going to use it once you have it?
- Are people really going to come to know Christ because of it?
- Would the money be better spent on ministry?
Also consider: Is there a less-expensive way to get the desired result?
I’ve seen churches launch websites they never update. I’ve seen them purchase advertising that’s never seen. I’ve seen their four-color brochures thrown in the trash.
Websites, advertising and brochures are good marketing tools — if used in proper and strategic ways, and if they are affordable.
The church’s intentions are often good but sometimes the planning is bad.
And throwing good money at a bad plan is gambling.
When it comes to church marketing, we should consider whether $100 toward a brochure is more effective than using that same $100 to feed a family.
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Are you spending money wisely? Are people responding to your website? Your advertising? Are your brochures driving people to contact you, visit your website or sit in your pews? If not, maybe you need to revisit your marketing plan and your budget. Hands and Feet Marketing can help with an objective analysis.