A simple smile
Smiles are infectious. When I was in high school, I decided to conduct an experiment. I walked down the crowded hallways and smiled at random people. I can honestly say that the vast majority smiled ....
Category: how to market a church
“All they talk about is money.”
This is a common complaint about churches. In fact, I just heard this criticism the other day. Is it true? No. Well, at least not in most of the churches I've attended. (more…)
A church marketing lesson from a one-legged man
My mother-in-law just returned from a mission trip to Zambia. She is a prosthetist and makes prosthetic arms and legs for people. On this trip, she used her God-given talents to make nine legs for ....
First impressions: When false can be true
Perception is reality. Have you heard that? It's true. As long as one person believes something about you, it's truth. At least to that person. It happens with churches. Here's an example. (more…)
You can go broke on bargains
My grandpa is quick to say: "You can go broke on bargains." It's true for any person, any business, or any church. Just because something is discounted doesn't mean you should buy it -- especially ....
Trunk or Treats: What’s the catch?
I just received an email from our church to begin preparing for this year's Trunk or Treat. I'm pumped. Our church puts on a great Trunk or Treat. And, I'll be honest, Halloween has long ....
The food is good but the service is terrible
Think about your favorite restaurant. What keeps you going back there again and again? What makes you take your friends when they come for a visit? The food, obviously. But how about the service? The ....
You’ve got one minute. Go!
Some people call it the elevator pitch. It's your opportunity to market your business, product, brand, or service in the length of time it takes to ride an elevator from one floor to another. You've been ....
Let them eat hot dogs!
When I was a freshman in college, I was rushed by a small fraternity. For three consecutive weekends, the fraternity members kept luring me back to the house with the promise of a Saturday pig ....
Do you forget to pray for your friends?
Have you ever promised a friend that you'd pray for him ... and then forgot? Sadly, I used to do this quite often. Mostly, it was because I was not comfortable praying aloud or praying ....