Church Marketing: How to localize your story

When I was a newspaper reporter in southwest Missouri, I was often told to "localize the story." In our newsroom, that meant taking a national story written by the Associated Press and finding a local ....

Continue reading

Be joyful always? Yeah, right.

Are you thankful for right now? Right this moment, can you look at your circumstance and be thankful? For some, your answer is "Sure thing!" For others, you're saying, "Thankful? For this?" In  1 Thessalonians 5:16-18, Paul ....

Continue reading

Church Marketing: Don’t try to sell a free gift

So often, I find myself trying to "sell" people on Christianity. The benefits are great, I tell them. [Insert maniacal car dealer voice here and add wild hand gestures] With the FREE acceptance of Christ's ....

Continue reading

16 ways to market the church today

Don't just write "Happy Birthday" on your friend's Facebook page. Call her! Feed someone. Organize a Bible study. Leave a 50% tip. Help someone with a chore. Write a thank you note. Send it through the ....

Continue reading