We rejoice when people join the church.
We’re thrilled that they choose us over all of the other churches in the community.
We celebrate the expansion of the family.
But do we ever ask them why they visited in the first place?
Do we ever sit down with them and ask why they joined?
What was the “tipping point?” What was the thing or things that sealed the deal?
Once you know the answers to a few of these basic questions, you can quickly learn what works well. And that can lead to incredible church marketing opportunities.
Why did you visit, and ultimately join, your current church?