Help Michael Build A Classroom in Uganda
In December 2013, our 10-year-old son Michael announced to us that he wanted to collect the money needed to help build a school in Africa. He said it was something that God had set on ....
Category: internal communication
Church marketing: 6 blogging tips for pastors
Blogs can be tremendous church marketing tools. They can provide avenues for pastors to engage the congregation -- whether it's to enhance and add to a recent sermon or get the word out about upcoming initiatives. Blogs can ....
When you miss church, do you really miss it?
I missed church yesterday. My oldest son had a baseball tournament. I missed seeing my friends and worshiping together. I missed the music. I missed the preaching. I missed my Sunday School class and studying ....
Acknowledge good works publicly
I spent the day Thursday enjoying a professional development conference and hearing from experienced professionals from the worlds of social media, crisis communications, event planning, public relations, media relations, and business etiquette. One speaker, an ....
Church Marketing: Put it in Writing
Yesterday morning I was reading the opening verses in the Gospel of John. Beautiful verses. Powerful. "In the beginning was the Word, and the Word was with God, and the Word was God. He was ....
Church Marketing plans and the power of NO!
Think of your church marketing plan like your budget. Before putting pen to paper, you pray, seek God's vision for the church, establish goals, set your calendar. With your church's vision, mission, goals and calendar ....
Lose the silos. Build on combined strengths.
Churches, like many institutions, often operate out of silos. Worship has its thing. Youth is doing its thing. Evangelism/outreach/missions is doing what it does best. Communications/marketing is going from group to group, trying to organize ....
Church marketing and belly fat. What’s the connection?
I've learned that the quickest way to look like I've lost 10 pounds is to suck in my gut. And when I suck that puppy in, I get a brief glimpse of what I could ....
The biggest church marketing mistake
We often make this mistake. The lapse is not always intentional. It's often simply a result of moving too fast or coasting on autopilot or riding the waves of past success. What is the mistake? ....
I think I’ve been lying to people
We moved our family of five from our home in Missouri to Texas two years ago so I could take a marketing job at an incredible university. For two years people have asked me: "So ....