How do you begin the church marketing process?
Start by asking yourself these questions:
- Who are we trying to reach?
- What are we trying to tell them?
- What are they truly seeing in us?
- Have we truly assessed the strengths of our congregation?
- Have we polled the congregation to identify what works?
- Why are people visiting and staying?
- Why are people leaving?
- Are we missing obvious opportunities?
- Are we spending more time online than we are engaging with people face to face?
- Should we invest more time and money in one ministry and less in another?
- Are we investing in things that will last?
- Are we trying to be all things to all people?
Pray for God to reveal the answers to these questions. All of these can help you see where you’ve been and where you can go as a congregation. Don’t take the approach of “a little of this and a little of that.” Be strategic.
Name some of the strengths you see in your church.
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When was the last time you met as a group and brainstormed? Hint: If you don’t do this at least once a year, you’re missing a tremendous opportunity.
These are good questions to think about as a church. It’s important to analyze who you are and what you offer, and then convey that on your website, in social media, your bulletin, etc.