The biggest church marketing mistake

We often make this mistake.

The lapse is not always intentional. It’s often simply a result of moving too fast or coasting on autopilot or riding the waves of past success.

What is the mistake?

We fail to bathe our church marketing strategies in prayer. We fail to tap into the most incredible and powerful resource — God.

He wants our efforts to succeed. He wants the Church to grow. He wants to be praised. He’s our biggest cheerleader.

We think that because we’re a church or doing something inside a church, it’s automatically blessed by God.

So we’ll plan that concert without truly seeking him.

Or we’ll slap together another VBS without hitting our knees.

How about a Sunday service? Are we gathering on the days ahead, praying for people to come, praying for the Holy Spirit to do an incredible work? Or do we simply show up?

Proverbs 16:3 says:

Commit to the Lord whatever you do, and your plans will succeed.

Wow! Guaranteed success is promised to us!

How can we pass that up?

I encourage you to print out your events calendar and your church marketing plan, put them on the table in front of you, and offer them up to the Lord.

Check your motives at the door. Commit everything to God.

Dedicate every plan, every event, every volunteer, every logistic, every musician, every speaker, every caterer, every child, every visitor to God. Ask him to bless your efforts and give you guidance.

Short on ideas? Short on volunteers? He’ll fill in the gaps. He’ll bring the volunteers. He’ll bring the people.

How do I know this?

God doesn’t break his promises.

“Commit to the Lord whatever you do, and your plans will succeed.”

Do you pray over your calendar of events and your church marketing plans? Do you seek God’s guidance before you plan?


Hands and Feet Marketing can help you develop your church marketing strategies and help you identify your team’s strengths.

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